Use cases / booking support

AI-Powered Travel Assistant – Enhancing Booking and Customer Experience

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Brad Pitt


May 10, 2024


5 min read

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Introduction

Travel agencies and airlines often face a constant stream of customer inquiries—ranging from flight schedules and visa requirements to travel packages and cancellations. Customers expect fast, reliable responses, while human support teams struggle to manage high volumes efficiently.

Orbit AI introduced an intelligent travel assistant to provide real-time guidance and support, helping travelers with bookings, itinerary details, visa requirements, and travel alerts. This solution reduces staff workload while ensuring a smooth and satisfying customer experience.

The Challenges

Common challenges in travel and tourism:

  • Repeated queries about flight schedules, package details, visa procedures, and cancellations.
  • Limited staff availability during peak booking periods or outside office hours.
  • Manual handling of routine questions slows response times and affects customer satisfaction.
  • Difficulty tracking booking status and providing proactive travel updates.

These challenges often result in citizen dissatisfaction, longer processing times, and overworked helpline staff.

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The Solution

Orbit AI acts as a virtual travel assistant accessible via web, mobile apps, and messaging platforms.

The AI provides:

  • Instant itinerary details, including flights, accommodations, and travel packages.
  • Guidance on visa requirements and necessary documentation for international travel.
  • Booking assistance for flights, hotels, and packages, with secure transaction support.
  • Real-time travel alerts, updates, and notifications about cancellations or delays.

This allows travel staff to focus on complex requests while AI handles repetitive inquiries and ensures travelers are informed promptly.

Chatbot handling student queryChat interface showing student conversation

Results & Impact

Within months of deployment:

  • Automated 65–70% of routine citizen inquiries, reducing helpline congestion.
  • Response times decreased from hours to seconds, improving public satisfaction.
  • Increased citizen engagement with faster access to forms and updates.
  • 24/7 availability, allowing citizens to get assistance anytime.

Insights into common citizen queries enabled government offices to improve service workflows.

Dashboard showing increased student engagement metrics

Key Benefits for Companies

  • Handled 70% of routine travel inquiries automatically, reducing staff workload.
  • Response times improved dramatically, providing customers with near-instant guidance.
  • Increased successful bookings due to faster support and proactive alerts.
  • Accessible whenever customers need assistance, improving engagement and satisfaction.
  • Insights into common traveler questions enabled agencies to optimize packages and communications.

Conclusion

By implementing AI assistants, Orbit AI enhances travel booking and customer support operations. From itinerary guidance to visa assistance and real-time travel alerts, the AI ensures faster, more reliable service—reducing staff workload and improving the overall traveler experience.